It has been exactly two years since Bittylicious was first announced to the public on BitcoinTalk.
Back then, Bittylicious was a simple service with all sales being done by just one person. You could only buy Bitcoins for UK bank transfers, the limits were quite low, and most things were manual.
Bitcoins only cost around £70 each back then, and the regulatory environment was totally unknown. There was a lot of fear about needing to be regulated by the FCA (FSA back then), worries about VAT being charged and fears about banks shutting down accounts. Alas, the last worry is still one to this day.
It became apparent that if Bittylicious were to survive, it would need to evolve into a marketplace so that multiple bank accounts could be used and, in theory, cheaper prices could be achieved if there were competition. This was clearly the correct decision to make.
Two years on and Bittylicious is multi-seller, multi-payment method, multi-country, multi-currency, multi-altcoin and multi-direction. The fraud environment has changed significantly, as has the general recommendations for AML and KYC, so Bittylicious constantly needs to evolve. Bittylicious is developed to this day, and even two years on, this is just the beginning.
To the moon!